For resellers, MSPs & service providers

Your platform.
Your brand.
Your business.

Sell business calling, AI receptionists and outbound campaigns under your brand. Your own dedicated platform, customer portal and apps. Built and managed by JMB.

One complete platform. No feature tiers.

Try your brand across the portal and app
Illustrative product tourYour brand. At every level.
Make it yours. Choose a brand.
Explore your own platform
portal.northline.exampleportal.aster.exampleportal.forge.exampleportal.halo.exampleDEMO
Customer workspace

Services

Operational

Every call, with a clear next step.

8 services24 numbers2 drafts
Choose a service
Main receptionRouting preview
Mon–Fri08:00–17:00Sales & support
Outside hoursVoicemail
A destination for every call
Sales queueQueue settings
Answering team
Sales ring group
On hold
Music
No answer
Voicemail
Keep the caller’s next step clear
Your published Pulse app

Your brand. In their pocket.

Calls, chat and your team, connected.

9:41•••
northlineasterforgehalo.
Calls
Sales teamIncoming · 10:422m
ReceptionOutgoing · 09:584m
RReceptionSSupportMPMaya
nafhNorthlineAsterForgeHaloYour name.
Your icon.
Your customers.
Connected to
your estate

Your own branded app, published under agreed store and rollout arrangements.

Platform administration

Accounts

Your estate

A clear view of the business you’re building.

Customers & resellersOne platform
Choose an account
AsterNorthlineAsterAster · Overview
24Numbers8Services12Users
ForgeForgeNorthlineForge · Account hierarchy
Customer accounts and rates beneath their reseller.

Choose a view or a card to explore.

Dedicated resourcesDirect engineeringAgreed SLAs
More than an account

Your service.
Your control.

A platform dedicated to your business, with full access and no feature tiers.

Dedicated highlights. Choose a card.
01

Space of your own

Dedicated resources. Isolated from other customer estates.

02

The whole platform

Full customer and admin portals, Companion and a dedicated API. No feature tiers.

03

Your brand, everywhere

Your domain and identity, at every account level.

04

Your published app

Your own branded Pulse app, connected to your estate.

05

You set the offer

Your accounts, packages, rates and billing.

06

A direct line to JMB

Agreed dedicated SLAs and engineering communication.

More ways to run your platform

More services.
From one platform.

Help customers answer more calls, work their leads and keep their systems up to date.

A dedicated API.

Connect your website, CRM and internal tools to your estate. Use scoped credentials to work with the platform from your own software.

Sell follow-up that gets done.

Offer lead reactivation, qualification and renewals. Connect agents to each customer’s CRM or calendar, with agreed actions and permissions.

Explore outbound use cases

Call Platform Companion.

Manage Simple, Flexible and IVR services, check reports and update supported AI settings on the move. Review changes before saving.

Pulse handles your calls. Companion helps you manage the platform. App rollout is agreed with your estate setup.

Explore the Companion preview
Choose the right starting point

An account with us.
Or a platform of your own.

Start with an account on our service, or take full administration of a platform dedicated to your brand.

Swipe across to compare both options.

What changes when you have your own estate
What you get A Call Platform accountFor running your business calls Your own platformFor building your own service
The platform An account on JMB’s managed Call Platform service. A JMB-managed estate dedicated to your business.
Capacity & isolation Use the capacity of the shared service. Your own allocated resources, isolated from other customer estates.
Control Manage your own numbers, users and services. Full platform and admin portal access, with no feature tiers.
Brand & domain Use the Call Platform service and app. Your brand at every account level, on your own domain.
Pulse app Call Platform Pulse for your configured users. Your own branded, published app connected to your estate.
Dedicated APIAccount-scoped API access where enabled.A dedicated API endpoint for your estate, with scoped access for your own integrations.
Companion management appManage supported services with your account permissions.Bring mobile management to your estate: numbers, routing, reports and AI settings.
Customers & billing Run communications for your business. Build customer and reseller accounts, packages, rates and billing.
Providers Use JMB’s supported service arrangements. Connect supported carriers, trunks, number ranges and SMS providers.
The relationship Support for your account and services. Agreed dedicated SLAs and direct engineering communication.
Your network. Your choice.

Keep your carriers.
Build your offer.

Connect your supported carriers, SIP trunks and number providers. Keep your own number ranges and bring your SMS provider, while Call Platform brings the services together.

  • Call recording and storage capabilities.
  • Queues, fax and flexible, area and time routing.
  • Customer accounts, branding and billing tools.
  • Your own providers for calls, numbers and SMS.

Your provider’s calls, numbers, trunks and messaging remain on your own agreements.

A few useful answers.

Does full access mean everything is free?

Full access means the platform features aren’t split into restricted tiers. Provider usage and separately supplied services still have their own charges. We make that clear in your agreement.

Which services are agreed separately?

AI agents, transcription, dynamic speech and Language Bridge usage, audio player licensing, and SMS supplied by JMB are separate services. Pulse and hosted calling arrangements are agreed with you. We’ll set out exactly what applies before launch.

Who looks after the platform?

JMB manages and operates your dedicated estate. You get full platform administration for your service and customers, with a direct engineering relationship and dedicated SLAs agreed for your requirements.

Can we have our own app in the stores?

Yes. We can brand and publish a Pulse app for your estate, rather than have your customers use the Call Platform-branded app. Store accounts, approvals and rollout are agreed as part of your launch.

How do we get a proposal?

Tell us about your customers, services, providers and plans. We’ll work through the setup, migration and support with you, then put together a proposal. There’s no tier to choose.

Let’s build the platform behind your brand.

Bring your plans. We’ll bring the people who can help you make them happen.

Talk to JMB